Sweet and sour turmeric sparkles literally danced out of my pores like I was Thumbelina. My blood turned the color of a dragonfruit smoothie bowl topped with pistachio butter and bee pollen. I felt as if my entire body had been dipped in a pool of #blessed and dried with an organic bamboo towel.
I mean it was like a green juice cleanse met Whole30 met the diet of the Zeus himself. In the very same week I got engaged, impregnated with twins, found my dream house, and got promoted. (<--I kid).
I read a quote about the drink that stated, "It's full of additives that do nothing good for your body." I beg to differ. All that sugar and carrageenan and spirulina and whipped cream and "natural flavor" didn't murder me after all, oh no. I think all those funky add-ins actually made me immortal.
STOP TRYING TO MAKE FOOD SHAMING HAPPEN.
Working with women suffering from eating disorders on a regular basis has taught me a lot about the internet and how predatory articles that vilify certain foods can lead to disordered eating. At first, this level of preying on our weak emotions may seem so ridiculous that it's almost funny; but it leaves people feeling vulnerable and hopeless. Did you know that there are about eight million people suffering from eating disorders at this very moment?
I'm all for nutritional transparency, but I'm not at all a fan of taking those nutrition facts and spreading fear and misinformation about the "toxic" effects of a certain food. Calling out the spreading of misinformation is not, in my opinion, the equivalent of shaming.
I can't tell you how fired up I got last Friday as I poured through all the Facebook posts touting the hazards of Starbucks' new drink. If I saw one more red circle of death around the ungodly amount of sugar in a venti with whip I thought I may rip my eyeballs out. It felt like that one time when my sixth grade boyfriend broke up with me via an email that read, "Yer dumped." But like, ten times worse.
Did I miss the memo that Starbucks was promoting their new drink as a weight loss supplement? I mean when did it become Starbucks' responsibility to healthify their drinks? Why can't we appreciate the unicorn frappuccino for what it is rather than shaming it for what it isn't? It's a fru fru coffee shop drink, not a kale salad!
Are we going to start drawing red circles around Häagen-Dazs ice cream? And root beer? And Frosted Flakes? And any other product on the market that clearly has a bunch of sugar?
If I wanted to know how many grams of sugar were in my drink or my glazed donut or my favorite molten lava cake, I'd ask. If I wanted to feel like I was being poisoned by everything I didn't grow in my own backyard with composted soil, I'd go to Dr. Mercola's website or I'd read Grain Brain. But I don't want to know. I don't want to break up with sugar or carbs. I want to enjoy a damn treat without social media down my throat about how it's going to give me cancer.
If the uni frap were marketed like a green smoothie, I'd get the pushback. I'd feel cheated. There would be an obvious disconnect there. But what I can't wrap my brain around is the utter SHOCK by the world that the unicorn frappuccino has a ton of sugar. If I wanted something low in sugar I'd take accountability as an educated consumer and I'd order a regular coffee. I'd eat a damn salad.
And might I point out (as registered dietitian who has taken several food science and nutrition classes) that the colors in the shake are natural. Notice turmeric, spirulina, and fruit and vegetable extracts in the ingredient list? There's a ton of ingredients, yes, because it's made with a bunch of different syrups. It actually makes plenty of sense.
Starbucks trademarked the word "frappuccino" and it literally means cold coffee or another base ingredient blended with milk, ice, and other add-ins topped with whipped cream and sauce. They didn't break any promises here. The main ingredients are (in order) ice, milk, and various syrups. The pink powder is colored with apple, cherry, radish, and sweet potato. The mango syrup is colored with turmeric. The sour blue powder is colored with spirulina (blue green algae). The demonization of citric acid in the ingredient list is actually hilarious to me. It's used in TONS of products you probably eat all the time as a naturally-occurring preservative or to add sourness (which is the use here).
In short, I don't condemn Starbucks for the unicorn frap. I commend them.
If you don't want to drink what you think is the edible equivalent of cancer, then by all means don't. That's your right. But you surely don't need to judge everyone else that does.
And one more thing. Do they think this mass produced item that Starbucks is probably selling three trillion of would seriously even be preservative free? Do they think they grew the mango syrup in their backyard amidst hydroponic purple cauliflower?!
People have these expectations that everything in the food industry should be super fresh and have zero preservatives ever but besides being unnecessary, it's expensive and unsustainable. I work in a restaurant every single day, and a pretty darn "healthy" one at that. Everyone thinks they want all local, organic, fill in the blank foods but the second we run out of our house-made soup at Alchemy, people complain. Consumers still expect food at all times at an affordable price, in season or not. Yes, we ran out of soup because it didn't come from a bag. And yes, your bowl of soup is five dollars because it was made by a human with fresh produce in a small batch. We're fortunate to be able to do that at Alchemy. And we're fortunate to have customers that can afford soup that doesn't come from a can.
But guess what? More than 800 million people are food insecure and can't afford the organic, pristine, superior version of everything. And I'm willing to bet that even those who aren't food insecure wouldn't want to pay double the price for a squeaky clean version of their coffee shop favorites. Instead of demonizing the drink, why don't we praise the step Starbucks took toward natural colors? Seems to me they're doing what they can to meet consumer needs. And oh I know---the drink has more sugar than a batch of cookies. The blasphemy!! I have an idea. Ask for it with half the syrup. Get a small instead of a large. Or just relax and rest assured that one sugary drink doesn't define who you are.
Ever wonder why the vast majority of people in Europe have such a wonderful relationship with food? How they eat pastries for breakfast and stay fit with pretty much zero gym culture? Because they savor their food and the beautiful moments that meal times create. They listen to their bodies. They don't over-stress about food. They don't rush eating. They walk. They have work life balance. They relish in beautiful connections and food and wine. Even if they don't drink uni fraps, they freaking LIVE AND LET LIVE.
To food shamers everywhere: reconsider how you send your message. Consider not answering questions we didn't ask. Let us have our unicorn frappe with extra citric acid and eat it too. Let us eat our "garbage" without making us feel like garbage. With all the free time you have not shaming people for their exorbitantly toxic food choices, consider taking a food science class.
Casey the College Celiac says
Wow. Honestly, this is a side of the unicorn frap that I never thought of. Thanks for offering a different viewpoint and showing how insidious and hidden food shaming can be...
Ellen Lederman says
I've been loving your recipes--and now this post! It's like you've given me/us permission to enjoy food in a rational and joyful manner. I want to eat healthfully, but I also want to have some fun with food. I get tired of being shamed for using a little oil with some of my cooking (I use it mindfully. I've learned to saute a lot of things with water, but occasionally oil is needed. And some desserts use a couple of tablespoons. Over 4 or more portions, that's just half a tablespoon or less. I've seen vegans who don't use any oil and I haven't been impressed with their energy level or skin!).
I get tired of raw food people acting like anyone who uses heat is eating empty calories. The worst thing was when I went to a raw food potluck and one guy bragged that he never drinks any liquid because he eats ten pounds of fruits and veggies a day and that provides all the liquid he needs! As if he is a better human being than those of us flawed mortals who drink liquids.
I will say that I think that most people aren't so into the unicorn frap due to its taste---just the novelty and the opportunities to Instagram themselves. But it was only for a few days, so I doubt that it caused any health problems for anyone. Personally I'd rather cook and eat your recipes, for many reasons. But I'm an outlier and I realize that other people have different values, preferences, and needs.
Your post was very articulate, passionate, open-minded and open-hearted.
Whitney says
Love love love this post! You are the best! I agree with everything you said!
Marissa Thiry says
THIS IS AMAZING
CUE MIC DROP
Annie says
YES YES YES YES YES!!!!!!!!! Thank you!!! I want to scream this at every person who shamed me growing up for wanting a bagel for breakfast because that was the equivalent of [insert trendy bullshit statement of the early 2000s], as I can't go back ever since.
KEEP helping!!! Thank you!
Karen Beattie says
You Go Girl You Work Hard And Have Great Accomplishments Enjoy Your Time You Deserve It!
Sara @ Oats & Rows says
PREACH!!
Leanne says
Very well said! It's a milkshake people - get over it.
Jacquelyn Parker says
You're a rockstar. So eloquent and hilarious. Thanks for calling attention to the hypocrisy that people demonstrate towards food and health. "Don't yuck someone else's yum" has always been my philosophy. Share share share.
Olena says
Paleo, gluten free and low carb diets etc. promoters have done more contribution to an eating disorder problem than unicorn drink food shamers. People are scared to eat real food. Reminding people that this drink is full of crap is a good reminder, but to tell people to eliminate entire groups of whole foods creates way bigger problems than junk food shamers. And to me, for someone born and raised in Europe, this drink does look disgusting. Eating a croissant or drinking this are 2 different things when you are a European.
Courtney Glausi says
{INSERT A MILLION PRAISE HANDS HERE}
Carrie says
Could not love this post more Lex- SO BEYOND PROUD OF YOU .
Alanna says
You cease to amaze me. Seriously take the words and thoughts right out of my mouth (only they are yours) <3
Kate says
I unfollowed someone on instagram because of this and will continue to do so for "Foods shamers."
Ange // Cowgirl Runs says
I was so flipping surprised at how angry this one dang drink made people. Whut?!
Rebekah says
I love this so much
Michael Campbell says
Your comment about Europeans is only partially correct and leaves out the major reason they don't have a weight problem like the US does. You're a registered dietician right? You should know why.
amy@Adventuringamy says
Could not agree more with everything this post had to say! Demonising food is just in no way helpful or constructive, food is food!
Kori says
I must say I have fallen in love with your blog. Girl, your voice, messages, sass are all spot on. I used to be that person who would condemn these drinks, but man am I now glad I see the light! An occasional treat is not dangerous, and that last part about enjoying one's food instead of stressing is so important! Thank you so much from a fellow RD on the road of intuitive eating and a changed mindset. I can't tell you how much better I feel to practice as an RD with the, "all foods fit" mentality and a better outlook on what I do in my profession.
april says
I LOVE YOU SO MUCH. Unicorns forever. THANK YOU for being a champion of change and sticking to your guns. You INSPIRE and HELP and I love that you are changed forever. Life is about change. Pain is inevitable. Growth is optional. Keep on growing, my love. This is helpful to all of us. <3 xoxox
Jamie says
Love this. Like a lot.
Alyssa says
Thank you! I'm glad someone is saying it!
Sarah says
I so admire your commitment to food justice, even (especially) when it's not the popular or easy opinion. Clickbait blame messaging is irresponsible and only compounds the national eating disorder. Thank you for consistently bringing the voice of reason!
DeeDee says
I'm all for not food shaming, however, I feel like this article is shaming the food shamers. I agree that are some extremists out there (there always are) but there are many who are doing their best to promote nutritional transparency. If the belief is that 'food shaming' promotes eating disorders, then I'd love to hear more about that and why you feel so strongly about it... but we all need to stop shaming each other, period.
Lindsay says
Love this post!
Christina @ the athletarian says
YES. That is all.
Sarah says
I loved this post until you started shaming other bloggers. You're advocating to eliminate food shaming, but what about people shaming?!
Wendy says
Because FoodBabe at this point isn't just a blogger, but an entire movement motivated by fear, food-shaming, and misinformation. I would even go further to say the blogger behind FoodBabe is negligent in the manner in which she spews her "alternative facts" and an encourager of eating disorders or disordered-eating patterns. This is not meant to be an attack on you, Sarah, but I truly don't think the two can be compared!
MaryEllen says
Thank you. Applause!!
Erin Phillips says
I love this so so much!! Thank you for this article, because I have noticed this trend everywhere lately. People are trying to take the fun out of bananas... like WHAT?? Let us eat our damn food and listen to our bodies, without trying to tell us that everything we do is wrong. JUST LER US LIVE.
Michael Campbell says
The problem is the majority of Americans don't know how to listen to their bodies because of the corporate interests like the sugar and dairy industry... We've been brainwashed. Food transparency and nutritional education is more important now than ever before.
Sarah says
THIS IS AMAZING ALEXIS! Now this should be broadcasted to the masses !!!!!!
Brianna says
I simply cannot thank you enough for this post.
I found myself "food shaming" myself all afternoon yesterday, worried after reading the latest "sugar is the devil!" article. Nutrition has become so skewed, rigid, and misinterpreted by so many people. It certainly doesn't help those of us who are trying to rekindle a healthy relationship with our bodies and food.
I want to share this on my own blog, The Expressive Articulate. If you would be okay with that, please let me know. The world needs to read this truth!
Thank you again!
Erin says
I love this post and all that it stands for. You inspire me daily to create a balance in my journey of creating a healthy life for myself. Even more so, you inspire me to create healthy relationships with health. Keep up your amazing work!!!
Sarah says
Great post!!! You read my mind! I ordered a tall unicorn frapp (because who wasn't curious about it??) and was shamed by a woman in front of me in line, asking if anything in that was even natural and it looks so fake with zero nutrition. Good thing it was my drink and not hers π I'm not sure why she felt the need to comment on my food choices as it's obvious from my appearance this was a treat for me and not my regular drink order. Some people just think they are above it all and this organic trend is getting out of hand.
Julia Mueller says
I <3 U. I'm so happy you stick to your guns on nutrition, and have a realistic approach to food (and life). The unicorn hatred is definitely misplaced...people tend to compare everything to EVERYTHING when forming opinions, and to your point, a frappuccino is by no means a kale salad. It's just a drink, take it or leave it, lol. Honestly, I still haven't tried the unicorn frapp, but I'm not opposed to it, especially if it makes turmeric sparkles dance out of my pores π Love you, girl!
Clare @ fitting it all in says
*CLAPPING IN MY ROOM AT HOME.*
Martha says
*stands and applauds*
Natalie says
Uggghh YES. Even just a few months ago, I would have immediately jumped on the "omg this drink will kill you" train. But because people like you are calling this kind of behavior out for what it is (ridiculous, unrealistic, detrimental bullshit), I can see right through that kind of brainwash. There is NO shame in pleasure and no problem with indulging in what makes you smile. Like a fruity tooty, rainbow sprinkled, magnificent cup of frozen sugar. <3
Lindsay Amerman says
LOVE this! Couldn't have said it better myself
Carrie this fit chick says
Holy crap girl, I love you more and more everyday. I had the same reaction when all those articles came out. Just skipped past them and shook my head. Literally just adding clutter to the already messy complex around eating and dieting out there.
Karlie says
YES! All the yes. All I could think last week was-- really?? We don't have more interesting things to talk about that the amount of sugar in a unicorn frappuccino. It's ridiculous. It's a freaking dessert drink- ENJOY it and move on. Thanks Alexis!
Ellesse says
Hold the phone! How has no one commented F@!#in congrats on 1. engagement 2. twins. 3. house 4. promotion... that is a 4 unicorns within itself! Congrats lovely! xx
Ashley says
She was just saying the drink was so good that it could be compared to all of those things happening π Just an analogy π
Lora says
YES. This post deserves a gold star. Thank you for always keeping it real and reminding me of why I decided to go to school for nutrition.
addie says
I loved this so effing much. And you. I'm so glad you spoke out against food shamers because it's honestly awful. It's like the same equivalent for people shaming other people FOR eating organic. It's so frustrating. It makes me want to throw the unicorn frap in their faces.
Catherine @ A Cup of Catherine says
I echo Arman's comment.
I didn't try the uni frap - but I ate a $#%& ton of Easter candy the last week - and I will survive.
Thank you for saying what needs to be said. Food shaming promotes unhealthy habits - period.
Kat says
Honestly, in a Country wHere more than 30% of people are obese, I expect more from Starbucks. I guess that would be my problem!
Lauren says
A) It's not Starbucks' problem that people are obese. B) They aren't telling those obese people to drink it. C) Why should the non-obese people (which are still the majority) have to miss out on a fun thing just because a third of the population shouldn't drink it? Just some "frappe" for thought lol π
Sarah @ Bucket List Tummy says
I haven't been able to get away from all this Unicorn talk! Clients asking, people bashing on Facebook. Agree with all of your points - it's not like Starbucks set out to create the next big sugar free health craze, but they sure did get some PR. I think the general public is quick to come to conclusions and will complain about the sugar here but would be surprised at the equivalent sugar in other things, too! PS - did it taste good??
Juliette | Namastay Traveling says
YEP. They're so beautiful and if you don't want to eat one, don't, but at least enjoy the rainbow flooding instragram these days!
Wendy says
THIS. Yes! Thank you! When did fun foods become so demonized? Thanks for spreading the good word π
rachel says
i LOVE this blog post and my only complaints about the unicorn frap is that they: 1. have not yet created a vegan version, 2. does not turn you into a unicorn.
Arman @ thebigmansworld says
You are a unicorn and you slay.
(Seriously, I saw the horn at Alchemy).