I’m all about real, minimally processed food without bunches of added crapola. No surprises here.
So when my friend, Abby, who works for Kroger’s Simple Truth brand sent me a fabulous package filled with products from their line, you can imagine my excitement. I’ve been going to Kroger a lot lately not only because they have awesome deals on organic produce, but also because I really do appreciate their Simple Truth brand. The products are truly affordable, easy to find, and easy to understand. They take the guesswork out of shopping for simple, natural, real food, which isn’t always easy to find in grocery stores.
“Easy to find, understand and afford, Simple Truth from Kroger makes enjoying organic, natural and wellness products simple…better. All items are free from 101 artificial preservatives and ingredients so you can feel better about the delicious goodness that’s in the food you serve your family.”
My favorite part of this line is the “free from 101.” What the heck does that mean? It means that they’re free from 101 artificial preservatives and ingredients. Can I get an amen! It means that when you buy their veggie broth, it won’t be contaminated with MSG and autolyzed yeast extract. And when you buy their yogurt, it won’t have artificial sweeteners. Can I get an amen! They take pride in what’s not in their foods. You won’t find any partially hydrogenated oil (trans fat), nitrates, artificial colors/flavors or antibiotics.
According to Simple Truth’s website, their products offer…
- Affordable and delicious foods that represent the joy of eating closer to the way nature intended
- A simple, uncomplicated and trustworthy solution to the challenge of simply better living
- Clean, simple packaging and easy-to-understand ingredient statements take the chore out of selecting Organic, Free From 101 and some Natural foods.
This is the kind of brand that you can trust without even looking at the ingredients (but you know I do anyway). Instead of seeing twenty different cans of black beans and scanning the ingredient list to find one that doesn’t have that nasty EDTA preservative, just grab the Simple Truth can. I promise it’ll have just beans, water and salt. The greek yogurt is a real winner as well because it doesn’t have all those thickeners, gums and added protein. From olive oil and cereal to chicken and frozen blueberries, you can find these products pretty much everywhere throughout the store.
Simple Truth was nice enough to send me a package including organic chicken broth, quinoa, extra virgin olive oil, instant oatmeal, cereal, water bottles, milk boxes, apple juice, and lots of beans….hello giveaway! Be sure to check out Simple Truth’s website as well for some fabulous coupons. Grocery shopping should be fun. It’s brand like this that make it easy!
I will randomly pick one winner to receive a goodie bag of Simple Truth goodies. To enter the giveaway, leave a comment telling me each time you did one of the following:
- Leave a comment telling me which product you’re excited to try
- Tweet about this giveaway: “Can’t wait to try @SimpleTruth4U products from @TheHummusapien #giveaway http://hummusapien.com/krogers-simple-truth-brand-giveaway/”
- Subscribe to Hummusapien through email (you can sign up using the subscription box in my sidebar)
- Like Simple Truth on Facebook
- Follow Simple Truth on Twitter
Remember that each one of these counts as an entry, so don’t forget to leave a separate comment for each one you do for up to five entries! I’ll randomly pick a winner this Sunday, June 9th at 11:59 PM EST. The giveaway open to US residents only.
**I was provided a sampling from Kroger of different Simple Truth products. I was not compensated for this post and all the opinions expressed are my own.